Curiosity and empathy sit at the heart of Felix’s practice. He leads teams to make complex organisations people-centric.

Based at Magnetic, a London design and innovation consultancy, he runs end-to-end engagements spanning discovery, strategy, design and delivery. From leading a team of six redesigning product development governance at Mastercard, to to conducting ethnographic research in store in Dallas for adidas, Felix possesses a broad range of experiences that shape his design perspective.

Felix leads Magnetic's AI task-force, where he has built a custom tool stack that integrates AI into the design process accelerating delivery while keeping design judgment central. He also leads new business development, winning and scoping client engagements, and coaches junior designers across the studio.